World Famous Drummers Unite to BEAT HUNGER for Hunger Relief International’s Multi Media Campaign

For Immediate Release:

Aug 17, 2018 – Some of the most celebrated percussionists, drummers, and beat makers in the world are uniting in Los Angeles and London to lend their unique voices to help BEAT HUNGER by participating in a new multi-media campaign in support of the NGO Hunger Relief International to benefit Haitian children and their families living in extreme poverty.

Scheduled participants include Stewart Copeland (The Police), Dame Evelyn Glennie, Sheila E. (Prince), Rico Nichols (Kendrick Lamar), Kenny Aronoff (John Mellencamp, John Fogerty), Mix Master Mike (Beastie Boys), Stephen Perkins (Jane’s Addiction), Kristen Gleeson-Prata (BØRNS), and British beatboxer Beardyman.

The campaign, created and produced by Addition Media, will launch in early October 2018 across broadcast television, radio, print, digital media, and social media platforms.

Using the hypnotic magic of percussive rhythms, Beat Hunger will bring awareness to the ongoing need for nutritious food and support for millions of Haitians living in extreme poverty. While the press departed Haiti a few years ago, the need remains at a critical level. ­

According to the World Bank, updated April 2, 2018, Haiti remains the poorest country in the Americas, with “more than 6 million out of 10.4 million Haitians (59%) living below the national poverty line of US $2.41 per day and more than 2.5 million – an astonishing 24% of the population – living below the national extreme poverty line of US $1.23 per day.”

About HRI: The effort is spearheaded by Rachel Zelon who has devoted her life to NGO humanitarian assistance for over 30 years including affiliations with the Peace Corp, Joint Distribution Committee, HIAS and Feed the Children. Founded in 2009 by Rachel Zelon, HRI (Hunger Relief International) is a Judeo-Christian relief organization which works to alleviate the impact of hunger on the lives of malnourished children and their families as a first step in a long-term strategy to achieve self-sufficiency. A provider of more than 11 million meals, HRI has always been a good steward assuring that 91.4% of every dollar donated was spent on direct program expenses.

For more information, please contact:

Jane Covner 818.905.5511   jcovner@jagpr.com
Matt Williams 918.505.4909  mw@addition.media

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